The major intention of this word is Kindness. After the blessing starts to come down into the world from the Foundation of the Supernal Mother, it begins to be revealed. The Foundation of the Supernal Father, called “baruch,” is closed and hidden. That is why it is expressed in the form of “baruch” - blessed, and not “titbarach” - may He be blessed. The source of this blessing is always hidden, never revealed, and is constantly flowing.
The second word, “atah” - you – is the beginning of revelation and connection with the outside world. Accordingly, the world “atah” is connected to Kindness and expresses Openness. And who is this “You?” - This is the secret of Kindness, and it is called “Kohen.” The hint to this is in the phrase “You are a Kohen (priest) forever”, which has been said about Abraham. It is connected to the right hand of the Cosmic Man (Zeir Anpin), where Kindness begins to be revealed into the world.
Art: Vincent Van Gogh - Two Hands